What’s Joe Rogan’s secret sauce?

Natasha Tynes
2 min readNov 9, 2022

"The Joe Rogan Experience" is one of the most popular podcasts in the world, with each episode amassing over 1 million downloads and earning over $100,000.

So what's Joe Rogan's secret? Let's dive in.

Credit: The Joe Rogan Experience

The man behind the podcast, is Joe Rogan, an American comedian, presenter, and UFC commentator. He started his podcast “The Joe Rogan Experience” in 2009, on YouTube.

After listening to tens of Rogan’s episodes, I think Rogan’s success boils down to the following: — Rogan is an excellent listener. He rarely interrupts his guests and when he disagrees with them, he calmly challenges what they say with a fact or question.

- Low production value. Rogan’s interviews are raw with very few edits. You can hear the coughs and the laughs and the awkward poses. It makes the show authentic as if you are just listening to two people chatting over coffee about everyday things.

- Rogan is a big reader. He always references books and discusses them with his guests, giving the show an intellectual flare.

- Rogan hosts an eclectic mix of guests. From politicians to athletes to musicians and authors, Rogan doesn’t seem to favor one topic over another. You never know what to expect each week.

- He is an excellent researcher. The questions he asks his guests are based on thorough research that he conducts prior to the interviews.

- He is transparent. When he doesn’t know something, he asks his producer to research the information on air. He admits when he is mistaken.

Rogan is controversial especially when it comes to his views on the COVID pandemic. Whether you hate or like him, he is definitely doing something right with the huge amount of downloads his episodes get.

I don’t always agree with him, but I think he is an excellent podcaster and a very smart man with good taste in books. I will always listen to his podcast.

I find myself trying to emulate some of his tactics when I interview my guests on my humble podcast. I try to be a good listener and subtly challenge my guests. I also insist on making my podcast casual, conversational, and unscripted.

Do you listen to The Joe Rogan Experience? What are your thoughts?


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Natasha Tynes

Writer. Journalist. Words in @washingtonpost , @ElleUK , @esquire . I write about: ✍🏼 Writing 📲 Creator economy 🌍 Mideast