Lessons learned from writing newsletters to clients

Most of my content creation these days is writing newsletters to clients. As newsletters are becoming business models on their own, more and more brands are investing in them. The good news is that businesses are constantly looking for experienced writers to create them.

I love writing newsletters because they combine creative writing, curation, and research.

Here are some of the lessons I learned from writing newsletters to clients:

- The most important KPI is the open rate: The open rate is a measure of how many people opened your newsletter out of the total number of recipients. It’s crucial because if people don’t open your newsletter, you are wasting your time. A good KPI is anything over 40%.

- Pay attention to the Email title: The subject line is the first thing recipients see, determining whether they will open your newsletter.
It should be short, witty, and relevant to the content. Adding an emoji can also help make it stand out in a crowded inbox.

- Write a fun intro: The opening paragraph sets the tone for the entire newsletter. It should grab the reader’s attention and make them want to keep reading. A fun intro can include a personal anecdote, a joke, or a surprising fact.